In a large bowl, mix together all the dough ingredients and knead until smooth; about 15 minutes by hand. Add more flour as needed to prevent sticking.

Form the dough into a ball and let rise in the bowl for 1 hour, covered, or until doubled in volume.

When the dough is almost done risng, make the filling (choose one or both): -combine the cinnamon + sugar + vegan butter -melt the chocolate chips

Once the dough has risen, transfer it to a lightly floured surface and roll it into a 12 x 15 inch rectangle. Spread on the filling mixture(s).

Roll the dough lengthwise into a tight log, then cut into 12 equal pieces. Place into a greased baking pan and let rest for 30 minutes, or until risen 1.5x in volume.

Bake the rolls in a preheated oven at 350F / 180C for 30 minutes, or until slightly browned. Let cool before enjoying.